"The best way to find out if you can trust somebody is to trust them."

Ernest Hemmingway

A Matter of Trust

We have worked very hard to develop relationships with our clients over the years that are based on trust. It's no secret that if you do not have these trusted alliances you can quickly become overwhelmed with the task at hand. When these relationships are working well we have the freedom to bring our experience and expertise to the table. We get to know our clients, their styles, their industry and unique specifications and in many cases work on their behalf as a part of their team. When there is mutual trust we can both focus on what we do best and need to accomplish.

Photos shot at Coffee Culture headquarters, Menu Boards and Point Of Sale graphics designed in studio.

If you haven't already, find your way into a Coffee Culture. The coffee is fantastic, and so are the baked treats, soups, salads and sandwiches. The vibe inside is also a welcome change; warm woods, comfy chairs, and appetizing graphics.

Here is a link to our new reel recapping work from 2012. Grab some popcorn, we hope you enjoy the show!

From Vimeo to YouTube to Facebook, as the outlets for showing videos continue to grow we've been kept very busy animating and shooting for our clients. With a good audio track and/or narration you can hold a persons attention and communicate your point in ways that were not possible even 10 years ago. Software and technology continue to evolve, and today the limits are only what we can dream up.

We currently have several responsive design sites at various stages of development, including our own, and will reveal our handiwork next issue. Until then, here's a site that illustrates the concept in action: http://mediaqueri.es/

Phones, tablets and even TVs are how more and more people access the internet.
Providing an optimal browsing experience for all these users, regardless of device, has been a major challenge in web development in recent years. The most common approach was to redirect mobile users to a separate website built just for their device. While this improved the browsing experience for these users, from a logistical stand point it often meant maintaining 2 websites. Enter, responsive design.
Responsive design is a technique used to adapt the presentation of the site's content depending on the size of the viewer's screen. For narrow screens, content is often "stacked" in one column so the user can scroll through vertically, while on wider screens the content often takes on a more horizontal, multi-column layout. Among other things, this should eliminate the horizontal scrolling and zooming in/out that is common place when viewing a "desktop" website on a small screen device. You can think of the website as a shape-shifter, able to take on different appearances when needed (think T-1000 from Terminator 2).

Key and Peele Dueling Hats

Shoot us an email or give us a call. We'd love to hear from you, and would be happy to set up an appointment where we can talk further.

Sincerely,

LDM | Lucid Digital Media

55 Fleming Dr. Suite 6 | Cambridge, ON N1T 2A9 | 519.624.9512 | sales@ldm.ca